Question
FAQ
Learn some common answers about newly projects
DOOH refers to advertising on digital screens in public spaces. Unlike traditional static billboards, DOOH is dynamic. It allows you to run full-motion video, display multiple ad creatives in rotation, and even change your message in real-time based on specific triggers. This flexibility provides a more engaging and timely way to connect with audiences on the move.
Our premium digital network is strategically positioned in high-traffic, high-impact locations to ensure maximum visibility. This includes major city centers, busy shopping malls, airports, public transit hubs (like train and bus stations), and key roadside digital billboards.
Absolutely. Targeting is a key advantage of DOOH. We can target your campaign based on:
Location: Reaching audiences in specific postal codes or near points of interest.
Time of Day: Scheduling your ads to run when your target audience is most likely to be present (e.g., morning commute, lunch hour).
Demographics: Using location-based audience data to target specific age groups or consumer profiles.
Location: Reaching audiences in specific postal codes or near points of interest.
Time of Day: Scheduling your ads to run when your target audience is most likely to be present (e.g., morning commute, lunch hour).
Demographics: Using location-based audience data to target specific age groups or consumer profiles.
Our high-definition screens support a wide range of formats for maximum creative impact. We typically accept:
Video: Full-motion video files (e.g., .mp4)
Animation: Rich animated content (e.g., HTML5)
Static Images: High-resolution images (e.g., .jpeg, .png)
We will provide a detailed technical specification sheet with the exact resolutions and file types required upon booking.
Video: Full-motion video files (e.g., .mp4)
Animation: Rich animated content (e.g., HTML5)
Static Images: High-resolution images (e.g., .jpeg, .png)
We will provide a detailed technical specification sheet with the exact resolutions and file types required upon booking.
Dynamic content means your ad creative is not fixed; it can adapt automatically to real-time data feeds. For example, your ad could:
Show different products based on the weather (e.g., ice cream on a hot day).
Display live sports scores or countdowns to an event.
Update pricing or show traffic conditions. This makes your message incredibly relevant to the moment.
Show different products based on the weather (e.g., ice cream on a hot day).
Display live sports scores or countdowns to an event.
Update pricing or show traffic conditions. This makes your message incredibly relevant to the moment.
We provide comprehensive post-campaign reports to measure performance. Key metrics include:
Impressions: The estimated number of times your ad was seen.
Reach: The estimated number of unique individuals who saw your ad.
Proof-of-Play: A detailed log verifying that your ads were displayed as scheduled. For advanced campaigns, we can also work with third-party partners to measure brand lift, website traffic, or in-store visits.
Impressions: The estimated number of times your ad was seen.
Reach: The estimated number of unique individuals who saw your ad.
Proof-of-Play: A detailed log verifying that your ads were displayed as scheduled. For advanced campaigns, we can also work with third-party partners to measure brand lift, website traffic, or in-store visits.
Costs are flexible and depend on several factors:
Location: Premium, high-traffic locations are priced higher.
Campaign Duration: How many days or weeks your ad runs.
Frequency: The number of times your ad plays per hour (spot length and rotation).
Targeting: Advanced dynamic or data-driven campaigns may have different pricing. We work with you to build a package that meets your specific goals and budget.
Location: Premium, high-traffic locations are priced higher.
Campaign Duration: How many days or weeks your ad runs.
Frequency: The number of times your ad plays per hour (spot length and rotation).
Targeting: Advanced dynamic or data-driven campaigns may have different pricing. We work with you to build a package that meets your specific goals and budget.